Pacific Fertility Center continues to expand and grow. You may wonder what is needed to expand a medical practice? We are excited to introduce one of many new faces that are providing a new direction to PFC. We asked our new Director of Development to tell us about himself and about his role at Pacific Fertility Center. Here’s what he shared:

Hello my name is Robb Mayberry. I was recently hired as the Director of Development for Pacific Fertility Center. While I have always considered California my home, I am actually the product of a military family. Being a member of my family meant adapting to frequent moves. I was born in Seattle, Washington, the eldest of three children and the only son. Early in my childhood I have had the opportunity to live overseas in Madrid, Spain, then back to the US in Colorado, and ultimately in Northern California. Most of my important developing years were spent right here in the Bay Area, with brief stints of living as far south as San Diego, as far north as Redding and as central as Sacramento. So, I have definitely seen all corners of our beautiful state. Experiencing the world this way at a very young age has given me an appreciation and desire to travel, something I love to do when I’m not at home or at a San Francisco Giants game.

Struggling with which career path to take while in college, I dabbled a little in political science, theater and drama, and some psychology. While they were all fun or interesting, they weren’t really for me. At the suggestion of my father, I enrolled in a communications course, which I thoroughly enjoyed. The communications courses I explored, seemed to be the perfect fit, so I went on to receive my Bachelor of Arts degree in Communications with an emphasis on Public Relations and Broadcasting.

After college, I spent a brief period of my career in the hospitality industry as a concierge with a few upscale hotels in Colorado and here in California. During this time I had the opportunity to meet some interesting people including presidents, celebrities, and even a ghost from time to time. You see, some of the hotels had a reputation for being haunted and being that it is October, I thought it appropriate to mention.

Eventually, I chose to move from the hotel industry into healthcare and soon discovered I enjoyed working for and communicating with physicians. I have spent almost 20 years in the healthcare industry and have worked in small and large medical groups, Healthcare Maintenance Organizations, and hospital systems. While each organization operates a little differently, one goal has always been prevalent: the patient’s outcome is the most important, true measure of success.

Throughout my career, one of the most common questions I have been asked is: “Why do physicians or medical organizations need someone to engage in marketing or public relations?” My usual response is, “The healthcare industry, as with most industries, has drastically changed over the past 20 years. There is more competition, new technological developments, and customer expectations are higher. Physicians have studied for many years to learn how to serve the needs of the patient, not to how to write press releases.” As the Director of Development for Pacific Fertility Center my responsibilities will include assisting in the branding and image development of the organization; overseeing all Pacific Fertility Center publications; fielding all media inquiries; orchestrating press conferences and press releases; coordinating trade shows and educational seminars; and serving as the liaison for our referring physician’s offices.

I am excited to be a part of a team where the physicians are not only respected experts in their specialty, but compassionate human beings. The staff at Pacific Fertility Center is truly the most professional and caring. I am looking forward to a rewarding and challenging experience with my new family, as we work to build healthy new families.

Robb Mayberry